Our Value to You
Anthropologists focus on the big picture; and are trained at analyzing how culture impacts systems and structures. We as business anthropologists take this a step further. We apply this training to demonstrate how culture influences teamwork, productivity and profit.
Anthropology: the study of human societies and cultures and their development.
Business Anthropology: is the application of qualitative research methods from a cross-cultural perspective to solve real-world business problems. Anthropology contributes a global mindset to improve business strategy and organizational culture.
Ethnography: the study of social interactions, behaviors, and perceptions that occur within groups, teams, organizations, and communities.
The central aim of ethnography is to provide rich, holistic insights into people’s views and actions… through the collection of detailed observations and interviews.
As Hammersley states, “The task [of ethnographers] is to document the culture, the perspectives and practices, of the people in these settings. The aim is to ‘get inside’ the way each group of people sees the world.”